Miami Beach Tells Spring Breakers “Don’t Come” With Clever Ad
Miami Beach is once again telling spring breakers NOT to come visit. They released a slick video that looks like a trailer for a spring break reality show, but everyone in it has a terrible time. They get kicked off a beach for playing loud music and drinking in public. Then they find out there’s DUI checkpoints, $100 parking, and a curfew. Officials are encouraging people to read all the city’s spring break rules before buying plane tickets.
Our favorite part might be the half-second clip a minute in of a girl crying while she visits an art museum. It’s so subtly brilliant.