Kendrick Lamar Stars In New Gatorade Ad

Kendrick Lamar stars in a new Gatorade ad with his track “Peekaboo” and a motivational message that...

Kendrick Lamar Stars In New Gatorade Ad

“You can compete against anything – even gravity.” Kendrick Lamar just became the first musician to star in a Gatorade ad: “Lose More. Win More.” His track “Peekaboo” played along his motivational speech about the sports drink.

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He even appears in the ad himself with orange Gatorade sweat dripping off his face. This partnership comes after SZA dumped a sports drink on her counterpart as part of their Super Bowl halftime show teaser.

Both Kendrick Lamar and SZA have just kicked off the Grand National Tour. Right now, the closest they will stop to Louisville is Chicago.