Hasbro and Mattel Team Up For Line Of “KPop Demon Hunters” Toys
Netflix has announced new partnerships with Mattel and Hasbro to create toys and games inspired by its hit animated musical KPop Demon Hunters. The companies will serve as global co-master toy licensees, developing dolls, collectibles, and role-play items that bring the world of HUNTR/X to fans.
#KPopDemonHunters toys, collectibles, plushies, games and role-playing products will hit shelves next year.
Netflix announced that Mattel and Hasbro have each been named a global “co-master” toy licensee for the hit movie. https://t.co/uf1Q349m84 pic.twitter.com/tcVOcnnUPW
— Variety (@Variety) October 21, 2025
Mattel will launch a full product line in 2026, including dolls, figures, and playsets.