First Look At Mattel’s ‘KPop Demon Hunters’ Toys

Netflix is partnering with Mattel and Hasbro to release new toy collections inspired by KPop Demon Hunters...

First Look At Mattel’s ‘KPop Demon Hunters’ Toys

Netflix is partnering with Mattel and Hasbro to release new toy collections inspired by KPop Demon Hunters. The dolls and collectibles made their debut at the Nuremberg Toy Fair and will be released globally this summer.

Mattel announced an American Girl KPop Demon Hunters collection now available for online pre-sale. And Hasbro plans to introduce “special feature plush, youth electronics and role play” items, along with a MONOPOLY: KPop Demon Hunters edition.

KPop Demon Hunters dominated 2025 streaming for movies with 20.5 billion U.S. viewing minutes, equivalent to 207 million complete watches.